How a Villa Holiday Specialist Created a Luxury Travel Brand and Scaled Her Bookings with Ease The Challenge Rachel Agnel, a dedicated villa holiday specialist, found herself standing at a business crossroads. With a flood of ideas but no clear direction, she...
Marketing for Counsellors: How One Introverted Therapist Attracted Premium Clients with Confidence and Built a Premium Practice in Central London As an award-winning business coach, I am passionate about empowering female sole traders to build successful, sustainable...
How I Helped a Nutritionist Blend Yoga and Nutrition into a Thriving, Profitable Wellness Business When Varsha Khatri founded Illuminated Health, she had extensive expertise in nutrition, Ayurveda, and yoga. However, she lacked a cohesive strategy to position her...
How to get Clients as a Virtual Assistant As more and more businesses and entrepreneurs turn to virtual assistants to help them with their administrative tasks, the demand for talented and reliable virtual assistants is growing. If you’re wondering how to get clients...
Business owners and solopreneurs ask me about the difference between mass marketing and niche marketing all the time. “Should I niche down?” and “What are the different ways I can niche?” My advice is that yes – you should pick a niche...
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