Understanding Target Audience in Business As a female sole trader, understanding your target audience in business is crucial to your success. Knowing who your customers are and what they need can help you tailor your products, services, and marketing strategies to...
Marketing Strategies for Service Businesses Running a service-based business presents unique challenges and opportunities, especially when it comes to marketing. Unlike product-based businesses, service businesses deal with intangibles, making it crucial to...
Creating Compelling Service Offers As a female solopreneur, you’re navigating the exciting yet challenging world of running your own business. One of the critical aspects of your success hinges on creating compelling service offers. What is a compelling service...
How to Grow a Wedding Photography Business You are a passionate and professional wedding photographer looking to expand your business and attract more clients. Growth signals success. It brings new opportunities, more customers and increased profits. However, I...
How to sell services without being pushy In my practice as an award-winning business coach, I’ve worked with many entrepreneurs over many years. A recurring worry I hear from them is the fear of being too pushy when selling their products or services. If you’ve...
Magnetic Marketing Messages What if, instead of struggling to reach new clients and convince them of what you do, you could attract them organically? And, what if, when they contact you, they’re already sold on what you’re selling? That is the power of magnetic...
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