Marketing Strategies for Service Businesses Running a service-based business presents unique challenges and opportunities, especially when it comes to marketing. Unlike product-based businesses, service businesses deal with intangibles, making it crucial to...
Creating Compelling Service Offers As a female solopreneur, you’re navigating the exciting yet challenging world of running your own business. One of the critical aspects of your success hinges on creating compelling service offers. What is a compelling service...
How to sell services without being pushy In my practice as an award-winning business coach, I’ve worked with many entrepreneurs over many years. A recurring worry I hear from them is the fear of being too pushy when selling their products or services. If you’ve...
Magnetic Marketing Messages What if, instead of struggling to reach new clients and convince them of what you do, you could attract them organically? And, what if, when they contact you, they’re already sold on what you’re selling? That is the power of magnetic...
How to get clients as a Freelancer Embarking on a career as a freelancer can be exhilarating. You have all the freedom that comes with being your own boss; setting your work schedule to suit you, choosing to do exactly the type of work you like best, and...
How to Grow a Business in a Recession Navigating a recession is one of the greatest challenges a business can face. Not only do the financial constraints often translate to lower sales and less revenue, but banks and investors also become more risk-averse in...
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