Does having a website increase business? Is your website bringing you, clients? Is it also creating a community of future clients? Does it quickly inspire people to share your site?
If not, your site might be a worthless, a website that just sits there. Here’s how to make your website WORK for you:
As you read through these, rate your website on a scale of 1-5 with 5 being the best it can be.
1. Be sure every word and image is tailor-made for your target audience
The no 1 mistake many service-based professionals like therapist coaches and other holistic practitioners make on their websites is they make it all about the techniques they use or about them. Unless your clients want to become a practitioner themselves, they will go in seconds.
Instead, speak to the heart of the specific people you serve. Show them you understand them, the specific tangible and emotional things they want and what’s holding them back. Show them that you have a system to help them get there. This means you have chosen and researched a viable niche.
How would you rate your site on this point?
Is it crystal clear WHO your site is for and how you help them get exactly what they want? What can you do right now to make your site more relevant to your target audience?
2. Giveaway a highly desirable and instantly downloadable gift.
Offering freebies to your visitors is a great way to build your email list and promote your services/products.
Most freebies on websites are uninspired and created for general audiences. The result is your list grows slowly and web visitors leave uninspired.
Is your freebie irresistible to your target audience?
Does your opt-in stand out visually on your home page?
Is it something they can’t get anywhere else?
Does it make it crystal clear why they should listen to you and take the next step?
Your freebie should be so attractive to a unique group of people that, not only do they download it but they also consume it immediately. It intrigues them. They want more. Then you offer them the next step with you.
How did you do on this one?
Is your freebie unique, irresistible and highly valuable?
It might be time for a freebie upgrade. Focus on a specific problem your target audience faces and help them transform while inspiring them to sign up with you. Consider investing in expert help with the content and layout.
3. Does having a website increase business? Make sure your website is easy to experience.
Think about how quickly you bounce off from a website that’s confusing or overwhelming. You want your visitors to stay for longer. Streamline the content and page choices. Express the most important things and move them on through a conversion process you’ve thought through.
How does your site rate? Is it an easily navigable and valuable experience start to finish?
Simplifying a site starts with making choices about what’s most important and leaving off the rest. Say more with fewer words.
4. Does having a website increase business? Ask them to engage with you.
Having a blog is a great way to get users to engage with your website.
Give a call to action. If you don’t ask them to take the next step with you, they won’t!
Are you building a clear case for why they would want to work with you? Have you made it super easy to take action? If you want them to sign up for a free session or consult, have an easy sign-up
Could you improve it?
It’s a joy when your website is truly worth the time, money and effort you put into it. Imagine having a flow of new clients that find and engage with you through your website.
