We hear many things about what makes a successful business. From business strategies and list building to sales funnels, etc. However, if you look to the successful and thriving business owners, you might notice some other things in common.

They all have an accountability partner/or a coach.

In fact, having an accountability partner can have a huge impact on the growth of your business.

Some say that they don’t need one because they can keep themselves accountable just fine. But I don’t agree.

We are our own worst accountability buddies.

We find ourselves excuses for things we didn’t do and we let our mind trick us into thinking that we had no other choice.

So, having an accountability partner is a must if you want to succeed.

Here are 9 reasons why it’s important that I just came up with, but I am sure there is more!

1. Dealing with overwhelm.

We all get overwhelmed. Having someone to talk to helps you find solutions to get out of that state.

2. Keeping you motivated.

It can feel hard to keep the momentum, going on your own. Having an accountability partner helps maintain motivation, which will keep you moving forward.

3. Having a sounding board

Having someone to bounce ideas, problems and challenges with, brings new perspectives, ideas and solutions. How many times a day you wonder

“Will this work?”

“Is this a good idea?”

“Will people like this?”

We can often be absorbed by self-doubt or overthinking things. Although you may have friends and family to talk this through with, what we really need is someone who ‘just gets it’, someone to help give us a confidence boost and you are less likely to sit there wondering, is this a silly idea?

4. Highlight Your Blind Spots.

We all have our own blind spots. An accountability partner reflects things back to you that you can’t see for yourself. That is invaluable because sometimes we might not see how we are getting in our own way. We might not always be aware of things that are impacting our goals and results in our business and life. Having someone highlight your blind spots will help you set yourself up to succeed.

5. Staying Focused.

There are so many distractions that can slow down your progress and results. A good accountability partner will spot this and help you avoid distractions and help you stay focused on your 1 thing.

6. Honest Feedback.

An accountability partner is not here to tell you to want you to want to hear (like your friends and family). This is not helpful. A good accountability partner will give it to you straight. Getting honest feedback is invaluable for improving and achieving better results.

7. Have a Cheerleader.

This is especially valuable during difficult times when confidence is low or self-doubt creeps in. Having someone who helps you to pick yourself up, cheering you on and will help you keep going. Also, all too often we are so focused on everything we have still got to do or what went wrong, that we forget to take a step back and celebrate progress along the way. A cheerleader reminds you that you are making progress toward your goals.

8. Create Awareness.

The more awareness you have, the better your choices, decision and actions will be. The discussions you have with your accountability partner will create more awareness around your goals which you can use to set yourself up to succeed.

9. Emotional Support.

We’re humans, need emotional support from time to time. An accountability partner is a valuable resource for helping you with emotional support when you need it.

Hopefully, I have convinced you that getting accountability is critical to the growth of your business. It’s the person you don’t want to disappoint, too.

If you would like to get better results in your business this year, and you’re looking for someone hold you accountable, contact me for a FREE 30-minutes “Business Acceleration“ consultation!