How to Launch a Coaching Business: A Career Coach’s Journey from Idea to Premium Clients in 10 Months
Thinking about how to start a coaching business, but overwhelmed by where to begin? You’re not alone. Many aspiring coaches have the expertise but struggle with positioning, pricing, and attracting paying clients.
Launching a coaching business is more than creating a logo, website and a brand. It’s about building a purpose-driven company that attracts aligned clients and delivers real transformation. As an award-winning business and mindset coach recognised by Coach Foundation as one of the Top Entrepreneur Coaches, I’ve helped countless female solopreneurs turn their vision into thriving, values-led businesses.
Today, I’m sharing Olivia’s complete journey, a roadmap you can follow to launch your own successful coaching practice. Olivia’s story is one of my favourites.
The Reality of Starting a Coaching Business: Olivia’s Story
From Vision to Strategy: When Expertise Isn’t Enough
When Olivia first came to me, she was a seasoned CEO advisor and speaker with a powerful idea: “to assist high-achieving women in navigating career transitions with confidence.”
Her credentials were impressive, her passion undeniable, but she didn’t know how to launch a coaching business that would cut through the noise and speak directly to her ideal clients.
Her biggest challenges?
- Unclear brand messaging that didn’t resonate with her target audience
- No defined coaching packages or pricing structure
- Overwhelming fear of sales and self-promotion
- Confusion about where to focus in the crowded online coaching space
- overwhelmed by the online coaching space.
Sound familiar? These are the exact obstacles most new coaches face when starting a coaching business.
Olivia needed more than just a business plan; it was a strategic partner who could help her build a business embedded in purpose, confidence, and connection.
Crafting a Signature Offer that Converts to Sales
Together, we began by identifying Olivia’s unique selling proposition. What made her different wasn’t just her experience; it was her ability to guide ambitious women with empathy and precision. We built her first signature program around this strength, ensuring it addressed her clients’ deepest career challenges. We positioned her as the coach for high-achieving women who refuse to settle
Next, we worked on her messaging, pricing, and positioning – key elements that many new coaches overlook when figuring out how to launch a coaching business. Olivia learned to speak her clients’ language, confidently present her offer, and sell without feeling “salesy.”
Olivia learned to communicate value, not just deliverables:
- Focus on transformation, not hours
- Emphasise outcomes, not process
- Present herself as a strategic partner, not a service provider
Result: Her messaging attracted serious, investment-ready clients who valued quality over discount pricing.
Overcome Sales Fear: Building Confidence in the Sales Process
Sales were Olivia’s biggest block. Like many solopreneurs, she worried about being pushy, aggressive or getting rejected. As a mindset coach specialising in NLP techniques, I helped her reframe her relationship with selling and develop a sales process that felt natural and empowering.
We implemented a sales strategy centered around service. Consultative Discovery Calls, where the focus was on listening rather than pitching. Asking insightful questions to uncover customer needs and assess fit before presenting solutions.
We practised discovery calls, refined the onboarding process, and created scripts that felt conversational rather than sales-oriented. As a result, Olivia began to enjoy selling because she viewed it as a form of service instead of persuasion.
The Result: A Thriving Coaching Business in Under a Year
Within 10 months, Olivia achieved:
- A fully functioning, profitable coaching business
- A magnetic brand that reflected her values and attracted aligned clients
- Premium, loyal clients who trusted her expertise and paid accordingly
- A signature program that delivered consistent, measurable results
- Confidence to sell, show up, and own her expertise
Today, Olivia works with high-level women in leadership, helping them navigate career transitions with clarity and confidence. She’s booked months in advance, commands premium fees, and has built a sustainable business that lights her up daily.
Her journey is a testament to what’s possible when strategy meets soul. When you combine practical business building with mindset mastery.
Why Work with an Award-Winning Business Coach Matters
Being named one of the Top Entrepreneur Coaches by Coach Foundation wasn’t just a personal milestone for me; It reflects the results that my clients achieve.
I bring a unique blend to every coaching relationship:
- Strategic Business Insight: 15 years helping solopreneurs build scalable businesses
- NLP & Mindset Expertise: Certified techniques to overcome blocks and limiting beliefs
- Real-World Experience: I’ve built six-figure businesses myself
- Female Entrepreneur Focus: I understand the unique challenges women face in business
Whether you’re just starting or scaling to six figures, I can help you build a business that feels aligned, impactful, and sustainable. Because launching a coaching business isn’t just about visibility or tactics, it’s about integrity, clarity, and genuine connection with the clients you’re meant to serve.
Final Thoughts
If you’re wondering how to launch a coaching business that truly reflects who you are and attracts the right people, Olivia’s story is proof that it’s absolutely possible with the right support.
Here’s how to get started:
Browse my blog for tips on mindset, marketing, and building a coaching business that lasts.
Book a free consultation: Let’s discuss your vision and create a personalised roadmap for your coaching business. As someone who’s walked this path myself and guided dozens of coaches to success, I’ll help you avoid costly mistakes and accelerate your results.
