How a Villa Holiday Specialist Created a Luxury Travel Brand and Scaled Her Bookings with Ease 

 

The Challenge 

Rachel Agnel, a dedicated villa holiday specialist, found herself standing at a business crossroads. With a flood of ideas but no clear direction, she was overwhelmed and unsure which path to take. As Rachel explains herself, “I had arrived at the point in my business where I could take it in a number of directions. I needed guidance to focus on the best ways to move forward.” This is where I stepped in. I immediately recognised that although her passion for travel and exceptional client care were unquestionable, she lacked a defined strategy, which ultimately meant that her business growth was stalling. Using proven strategies aimed at coaching for travel consultants, we began working on a solution. 

 

My Solution 

Strategic Clarity Through Coaching 

As a coach with many years of experience working with female small business owners, I cannot overstress the importance of choosing a niche. A business niche is a specialised or focused area of a broader market that your business serves specifically. In short, it means you pinpoint exactly which customers you want and the services you will provide them with.  

It may seem counterintuitive to narrow your target audience when you are aiming to grow your business, but trust me on this: niching down is the key to scaling your business with not only more customers, but the right ones. As Rachel explains. “Margaret pushed me a bit out of my comfort zone, but it was necessary.”  

With Rachel, I worked closely with her to identify her most scalable and profitable niche: bespoke villa holidays for luxury family travellers. Once we had her niche locked down, clarity of vision was far easier for her to achieve.  

This clarity became the foundation of her premium brand. Instead of spreading herself thin, Rachel focused her energy on what she did best: crafting luxurious, family-friendly villa experiences with impeccable attention to detail. 

 

Crafting a High-Touch, High-Trust Travel Brand 

With a clear focus on coaching for travel consultants and which section of the travel market she would be serving, we then developed a targeted messaging strategy that centred on three essential pillars:

• Trust: Positioning Rachel as a reliable expert in bespoke travel 

• Personalisation: Highlighting the white-glove service clients could expect from her 

• Ease: Emphasising a seamless, stress-free planning experience 

To bring this to life, we reshaped her brand voice to reflect warmth, sophistication, and authority. Every touchpoint, from website copy to email communication and social media, was calibrated to convey her value clearly and compellingly.  

And I’m pleased to report that my strategies have transformed Rachel’s business. Rachel says, “Thanks to Margaret’s wise guidance, my business is flourishing this year. She has made a real difference, so I am grateful for choosing her as my coach. I would have no hesitation recommending her.” 

From Enquiries to Bookings: Building a Sales Roadmap 

Rachel’s next big transformation came through structure. We built a simple, repeatable sales roadmap that guided potential clients from enquiry to commitment. This included: 

• Defined pricing and premium packages 

• Streamlined consultation and booking processes 

• Templates and scripts that reflected her new brand tone 

The result? Instead of second-guessing her responses, Rachel navigated sales conversations with confidence and grace.  

 

The Result 

Rachel’s confidence soared. With clarity, consistency, and a strong brand behind her, she implemented the changes with ease and hit her revenue targets within months. 

I’m pleased to report that my coaching strategies have transformed Rachel’s business. Rachel says, “Thanks to Margaret’s wise guidance, my business is flourishing this year. She has made a real difference, so I am grateful for choosing her as my coach. I would have no hesitation recommending her.”  

One year on, her luxury travel business is thriving. Bookings have grown steadily and sustainably, and referrals now account for the majority of her new clients. She’s no longer juggling scattered ideas. Instead, she’s leading a brand that reflects her passion and professionalism. 

This is the power of strategic business and mindset coaching. With the right support, your passion can become a premium brand. 

 

In Conclusion:

Ready to Build a Business You Love? 

As a business and mindset coach for female solopreneurs, I specialise in helping women build powerful, purpose-driven businesses rooted in confidence, clarity, and strategic action. My work is all about guiding sole traders to overcome mindset blocks, embrace their strengths, and achieve lasting success on their terms. 

 I’m proud to have been named one of Coach Foundation’s Top Entrepreneur Coaches, a recognition that builds on the honour of receiving Acquisition International’s Influential Businesswoman Award and being recognised as the Leading Business Coach of the Year (UK). I truly feel that every award I receive reflects the results my clients achieve.  

If you’re a female entrepreneur seeking coaching for travel consultants or in another area, and you’re ready to scale with clarity, confidence, and high-end positioning, let’s talk! 

Book your free discovery call today and take the first step toward transforming your business into a thriving, purpose-driven brand.